Top bloggers have always fascinated me.
They are people just like you and me.
Their #1 goal though is to build rapport and strengthen their brand. They know trust equals sales, so they work hard to create large and responsive followings and audiences.
When you have the trust of others, you can then legally and ethically influence them to buy from YOU, co-create content, launch projects together, guest post reciprocate, link bait exchange, cross-promote each other and so on.
That’s how businesses are made successful.
What You Will Learn
- What happens when A-list players promote your articles
- It all starts with one key connection
- Why ____ is better than traffic
- How to identify top influent bloggers
- The strategy that gets them to promote your awesome content every time
Here’s what INFLUENCER stands for:
What happens when A-list players promote your articles is amazing.
Traffic numbers spike like never before.
It’s not uncommon to receive hundreds and thousands of unique visitors from a single link mention by a pro blogger.
Here’s what Neil Patel has to say about this (read the full post here)
“Each time I published a post, I didn’t share it on any social networks or blast it out to the Quick Sprout list. This caused the blog to go nowhere & receive zero comments. Eventually I shared the posts on my social profiles & I had friends do the same. This is what helped the blog grow & get up to 100 comments per post.”
Now getting traffic is not enough to make you jump up and down like a kid in a candy store. Visitors without conversion means nothing. Leads are the key metrics in this game.
Take the example of Mark Trueman @ Zenspill.com. He shares how an influent Facebook share brought him over 150 readers in the first day.
If your blog focuses on getting readers, you’ll have an audience you can tap into for many weeks and months to come.
I would rather get 100 quality visitors to my site and turn 20% of these into long-time subscribers than 3k random folks who would never be interested to join my newsletter or buy from me.
For this reason alone leads are more important than traffic. Thus most if not all visitors you aim for, have to be relevant to your blog and target audience.
The Domino Effect
It all starts with one influencer. He or she can open the door to other influent bloggers who notice your content and spread the word about it.
Remember, these guys have large followings. People trust them. A single mistake on your part and you can kiss goodbye the leverage these relationships will bring you and your business.
Mistakes To Avoid Before Connecting With Influencers
1. Having poor content on the site
Content is king online. So yours have to be superior and different than your competitors.
Poor content means “me too” articles and blog posts.
Why regurgitate the same stuff over and over again? If you talk about the same topic, at least, write it from a different standpoint.
Inject your personality and share your results.
Challenge the status quo.
Bring a pro blogger to feature his insights, or even better – line up a dozen of experts to talk on the same subject. Here’s how.
2. Getting them to promote YOU before…
You promote THEM. Yes, you have to help first before you ask for help. That’s how you get on their radar.
What I do before I connect with key influencers in my industry is simple and profitable. Call it the winning formula to success:
I follow them on Twitter. Your audience and influent bloggers might be on Pinterest, Facebook, Quora or Linkedin. It doesn’t really matter. The approach is always the same and works.
I share their stuff with my following. I favorite and/or Re-Tweet their most interesting and practical articles and mentions. I show them I care about whatever it is they’re doing at the moment on their channels.
Some people jump on their blog and leave insightful comments. I do the same. Others buy their products. I sometimes do that as well. Whatever YOU do ensure is not getting their attention for the sake of it. Your approach have to be authentic, from the heart.
3. Jumping To Conclusions
Before you connect with influencers ensure their audience is right for you and their latest blog posts and Twitter mentions are commented on and shared. Quality is as important as quantity.
Don’t think that someone with a 20k following is enough to make friends with. Spend some time on their blog. Get to know their audience. Ask yourself these key questions:
Does their audience resonate with yours?
Does their audience comment on their content?
Does their comments resonate with your blog and brand?
Would you like the same people to comment on your blog and share your content?
You get the idea.
Often, influencers are followed by and follow other influent bloggers and social media gurus. Your objective is to identify the ones whom you resonate the most with and at the same time, serve your demographics.
Free Services To Identify Top Influencers
Twitter makes cold calling and email obsolete. You can strike up conversations with strangers and make friends as easy as 1-2-3.
You can then turn these new connections into key influencers that promote your content and do business with you, long term.
Matthew has written about Buzzsumo before, showing you how to discover top shared content based on specific keywords. You can also use it to find influencers.
Use this keyword example:
top ___ bloggers (where ____ is your niche or industry)
- top marketing blogs
- top blogging blogs
- top advertising blogs
- top food blogs
- top health blogs
- top fitness blogs
- top design blogs
- top Twitter blogs
You get the idea.
You can also replace “blogs” with “bloggers” or “experts.”
You cannot neglect the big search engine when it comes to finding top influencers in your niche. It’s so easy to find these guys that can not only promote your content but also transform your business into revenue.
Remember, relationships equal positive ROI. My experience taught me that who you know is 10x times more important than what you know.
How To Get Influencers To Promote Your Content
Here’s the shortcut. Instead of creating new content through the Skyscraper approach, edit your current blog posts and do this:
Mention influent bloggers – where you see it fit – either by quoting them or linking to them.
Getting them to promote the content afterward is a breeze. It’s just a matter of e-mailing them personally, sharing the link and asking for their feedback or a vote.
As simple as it sounds, most people complicate things.
Once you’re done with the method above, continue with the second phase:
Grab your influencers’ Twitter @user and get their attention in 140 characters or less.
Rinse and repeat. Do this often and regularly and you’ll increase your following and at the same time build trust and relationships that matter.
It really is that simple there is no need to make things complicated. Just add relevant expert quotes to your existing content and contact them.
Wrapping It Up
There you have it. The formula to connecting with key influencers in your niche and getting them to promote your content.
Help them first. “You scratch my back, I’ll scratch yours” is the motto in the blogosphere.
Never look back.
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