Businesses are always looking for better ways to position themselves to attract new customers. This is the reason why marketers are always looking for innovative ways to boost web presence. Attracting attention needs a lot more than implementing what others have already done. To make yourself stand out from the competition, it is essential that you stay ahead of the curve.
With the New Year knocking at the door, it’s important to know what to expect and how to utilize new opportunities with digital marketing.
Here are the top 7 digital marketing trends for 2016.
- Content Marketing
Content will continue to reign the online marketing landscape. Specifically, content co-creation is the latest trend to watch out for in 2016, where the brands create content in collaboration with their consumers. With help of this technique, brands can build customer loyalty and position themselves in a positive way in front of their consumers. This is an awesome way of engaging users and marketers should implement this technique into the marketing campaigns at once.
- App Development
The stores are flooded with apps every year and app development will continue to be critical for business in 2016. With Google’s search becoming even more complicated, apps will offer better visibility for the brands. Just like mobile website, an app is a must-have for all businesses. If you haven’t yet started developing an app, it’s time to pull up your socks.
- Visual Marketing
In 2016, users will consume more forms of content and visual content will top the list. Brands that are using visual content to promote themselves have an advantage over those who don’t. Google is set to launch the in-SERP video advertising similar to Facebook and Twitter which is an indication that users are welcoming all forms of visual ads online.
Visual marketing through data visualisation, infographics, along with social media will rule in 2016. Visual marketing offers better engagement for users, thus more and more brands will engage visual influencers to create a positive image.
- Wearable Tech
2016 will mark the adoption of various wearable technologies, which means the digital marketers will be flooded with newer and better opportunities. Voice search is becoming more and more acceptable which means marketers have to accommodate voice-based queries and tweak strategies accordingly. With the capability of watches, glasses and other wearables to communicate with the web, tons of possibilities are awaiting to be explored.
- New Social Platforms to Emerge
Online marketers have already utilized the existing social media platforms (Facebook, Twitter, etc.) to reach their targeted audience, but the new age digital marketers are flocking to the new platforms like Periscope, Snapchat, Instagram, etc. to improve visibility and reach out to newer prospects. Innovative features like instant, real-time connections make these platforms exciting and help the marketers keep their targets engaged.
- Predictive Analytics
Marketers are utilizing predictive analytic insights to engage users in the most relevant manner. Big data has been in focus since 2014, but in the coming year, marketers will find newer ways to utilize this data for displaying meaningful ads, offering valuable content and a lot more. You can expect to see the digital marketing budget increase in 2016.
- Engaging Content
Interactive content will be in the foreground of any content marketing plan since this is the key to creating long-lasting impressions and engage users in a better way. Real-time polls and animated presentations are great ways to encourage social sharing. You can expect to see more interactive content rather than normal blog posts and press releases.
If you wish to ace the online marketing game in 2016, start preparing to incorporate these trends into your marketing strategies.
About the Author:
Steve Myring is the Owner & CEO at Digital Strategies — a complete digital marketing agency based in the UK, serving clients from around the world on a adhoc or contractual basis. Their strengths include: Digital Marketing Strategies, Social Media Management, Social Media Marketing, Web Design & Development, Brand Strategies, Online Promotion and Public Relations to name a few.