Winning at SEO has long been considered crucial to online success. The trend hasn’t changed much, but the approach to SEO certainly has. Having access to SEO tools is important because they help you measure your efforts, tweak the strategies, save time and find new opportunities. Insights obtained from SEO tools will not only help SEO, but will also help to boost marketing tactics.
SEO Tool Categories
Agencies, consultants and online marketers, both big and small, should identify and use SEO tools that will help them achieve the ultimate goals. There is a plethora of SEO tools available and based on their functionality they can be categorized into the following categories:
- Keyword analysis
- Content Ideas
- Link Building
- Link Removal
- Technical SEO
Let’s delve deeper into each category.
- Keyword Analysis Tool
Keywords are at the core of SEO, and you must know the proper keywords to reach your targeted audience. With Google AdWords’ Keyword Planner’s “hiding” data, keyword analysis has become all the more difficult. But never mind, there are other tools that will help you get insights which you can utilize to make your SEO more effective.
Here are some keyword analysis tools:
- Term Explorer
- Ranking Tools
According to CASEO, a digital marketing agency, it is extremely important to know where your website stands at present in order to improve your SEO tactics and understand what works for you and what doesn’t. Having insights regarding these parameters will help you maximize ROI and improve rankings, which will increase the number of visitors to your website.
Some ranking tools are:
- Google Search Console
- Authority Labs
- Content Effectiveness Tools
To keep your visitors engaged, and in order to keep your website optimized for the search engines, it is important to create fresh and unique content on a regular basis. Coming up with new ideas and topics for content is the most challenging part. The content effectiveness tools will help you come up with innovative content ideas.
- Outdated Content Finder
- Yoast WordPress Plugin
- Link Building Tools
Links are the most important elements for SEO. However, you must avoid all kinds of abused and black-hat link building methods. Ethical link building is still crucial to position your website on the Top SERPs. Here are a few tools that will help you build links in an ethical way:
You also have access to some link removal tools that will help you get rid of the harmful links (low quality and irrelevant links).
- Technical SEO Tools
Apart from analyzing the on page factors like keywords, links, etc., you should be able to analyze your website’s performance in terms of loading time, meta tags, coding errors, etc. The tools mentioned below will help you analyze the backend of your website:
- WooRank Plugin
- Screaming Frog
This is not a comprehensive list, by all means, but these tools have the capability to boost your SEO campaigns and are a good start. As you’re planning your SEO strategies for 2016, be sure you’re incorporating SEO software and tools.
About the Author:
Owner & CEO at Digital Strategies, a complete digital marketing agency based in the UK, serving clients from around the world on a adhoc or contractual basis. Strengths include: Digital Marketing Strategies, Social Media Management, Social Media Marketing, Web Design & Development, Brand Strategies, Online Promotion and Public Relations to name a few.