As Marketing’s Professional Network, Shocase is full of people familiar with the creative genie’s fickle nature. We canvassed some of the top creative minds across a broad range of career...
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Category Archives: Content
Jason Harris and his Mekanism team certainly know about viral success. The agency’s “It’s On Us” initiative, created for the Obama administration to put an end to sexual assault on…
It’s that time of year again, folks. Everywhere you turn, the aisles are overrun by pink and red furry friends and heart-shaped candies ready to start stimulating conversations. TV is…
Businesses are always looking for better ways to position themselves to attract new customers. This is the reason why marketers are always looking for innovative ways to boost web presence….
It’s no surprise that the world’s largest conglomerates, colossal media companies and gigantic brands want to drive sales, increase stock prices and satisfy their share holders 365 days a year. That is…
Everyone has a personal brand. Like a business, your brand is your reputation. It’s how people perceive you and what they say about you. You have a brand by simply being…
reposted with permission from The CopyBot The Stanley Milgram shock study is an age-old experiment that demonstrates our habitual response to authority. We, by instinct, obey authority even if the…
“You have to see this!” Well, before computers were making our lives easier by making them harder, people reacted to content. Word of mouth was simply that: people spread the…
Top bloggers have always fascinated me. They are people just like you and me. Their #1 goal though is to build rapport and strengthen their brand. They know trust equals…