Every great brand has a discernible tone. It’s a theme that’s linked to the brand through the decades. No matter how the brand evolves or changes, the tone doesn’t change….
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Category Archives: Pro Tips
Last week, I had the opportunity hear from a client the story of his personal journey in successfully driving digital transformation from within a very large company. I was struck by the…
I was sitting in the cafe I regularly frequent, and observed yet another fascinating exchange between a boss of a recruitment firm and a candidate. The young man worked in…
If you were an architect designing a brand new commercial building in downtown Los Angeles, the city building code would require that you include in your plans one parking place…
The Blank Screen At one time or another haven’t we all stared at the blinking cursor, paced the hall or anxiously tapped your foot waiting for inspiration to suddenly flow seamlessly? …
You can only grow as a creative through active experience. So you’ve decided to become a ‘creative.’ That’s right, I said a creative. Whatever your specialty, graphic design, 3D…
The napkin is our generational synonym for the draft design, where out of the blue, while sitting in a cafe, we suddenly hit upon the “aha” moment when a product…
Today, content marketing is inseparable from online marketing and is playing a critical role in search engine optimization. Creating high quality content is the secret to reach the top ranks…
Have you achieved your digital marketing goals? Have your local SEO campaigns been successful? Not yet? It might be wise to do a quarterly business review to check whether you…
One of the most important objectives of any marketing campaign is to increase the number of leads using various methods. Many businesses look at social media as the way to…